Registered users probably are the most important stakeholders in your road to better engagement. Adding to the strategic challenge of getting more sign-ups, you also have the added friction of the sign-up process, which also happens to be the first interaction that your constituents have with your platform. 
We have gone back to our drawing boards to re-think the signup process; to not only make it easier than ever to sign up, but also remove any inhibitions they might have about joining the platform.

So here’s what has changed:

1. A better mobile experience
Close to 50% of your users will be reading their invite emails on their mobile devices, and therefore try to sign up right on their mobile device. We’ve tweaked the design and the flow of the registration page to make for a great mobile sign up experience.

2. Abilities to showcase the value of the platform
Dedicated sections of the sign-up flow can be set up to showcase the value of registering on the network. You can show use this area to display information like how they benefit, how they can give back, how they are a valued part of the network, etc.

3. GDPR Compliance & addressing privacy issues.
Your alumni can now set their communication preferences during sign-up. Your alumni can pick and choose how they would like to receive emails, phone calls or mailers to express their opt-in and adjust their preferences.

4. Step by step registration
Long and boring forms have been proved to have lower conversions. But how do you capture all the information you need while being careful not to frustrate the user?

The new sign up flow has taken a stepped approach that allows you to ask all the required details from the user in shorter forms but in multiple stages so that user feels like they are always making progress. This approach has been tried and tested to work better.

A Closer Look

Let’s take a peek at what the new sign up flow looks like.

Step 1: Creating an account.
All the mandatory fields required to create an account are included in this step. The user details are captured and the account is created on the platform soon after completing this step.

Step 2:
 Adding basic information.
All the secondary basic information like Phone number, City, Class etc are here. The stepped approach helps the user visualize the progress, and is more likely to stick to the flow.

Step 3: Setting preferences.
Here is where the user can express their Opt-ins for communication and select how they would like to give back. The opt-ins notably adhere to GDPR guidelines. 
Step 4: Update data using social media accounts.
Here users can connect their Facebook, LinkedIn or google plus accounts on this step to instantly update their profiles with more information.

After the registration process is finished, the user is then redirected to Groups, where they can select the groups they would like to be a part of, or is redirected to their newly created profile page where they can complete their entire profile.
So that’s what is changing in this version of the Sign-up Flow. We’d love to hear feedback and ideas on how we could further increase the number of sign-ups on your Almabase Platform 🙂 

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