Hitting their hourly milestones much in advance, the SI Prep ended the day overshooting their day’s target by a huge margin!
- Raised $254,008 from 1261 donors – making it 126% of the target 1000 donors.
- 60% increase in donors and 80 % increase in money raised – compared to Giving Day 2016 using EverTrue.
- Social Giving – Tapping into their large following on Facebook, the day ended with 31% of their donors being influenced on social media.
- The Extra Mile Campaign – Replaced generic appeal emails with customized emails, with the current leaderboard standings of the prospects class.
- Frictionless Donation Experience – A completed donation in under 90 seconds, compatible on all mobile devices.
- Social Media Campaign – A joint social media marketing campaign with Almabase brought them over 200 first time donors.
- Raiser’s Edge Integration – Donor reconciliation made easy.