WHO
St. Ignatius College Preparatory (SI) is a private, Catholic preparatory school in the Jesuit tradition, serving the San Francisco Bay Area since 1855.
CHALLENGE
On their second annual Giving Day, SI aimed to double their donors from the previous year and cross the 1,000 donor mark. There were more at stake. If the goal of 1,000 donors were reached, additional matching gifts amounting to $80,000 would be unlocked.

RESULTS
Hitting their hourly milestones much in advance, the SI Prep ended the day over shooting their day’s target by a huge margin!

  • Raised $254,008 from 1261 donors—making it 126% of the target 1000 donors.
  • 60 % increase in donors and 80 % increase in money raised compared to Giving Day 2016 using EverTrue.
What Worked:
  • Social Giving  Tapping into their large following on Facebook, the day ended with 31% of their donors being influenced on social media.
  • The Extra Mile Campaign  Replaced generic appeal emails with customized emails with the current leaderboard standings of the prospects class.
  • A frictionless donation experience – A completed donation in under 90 seconds, compatible on all mobile devices.
  • A joint social media marketing campaign with Almabase enabled over 200 first time donors.
  • Raiser’s Edge Integration – Donor reconciliation made easy.


Curious how Almabase can help your Giving Day?

 Learn how Almbase Giving Day product works  

 

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