Welcome back, this is the third part of Modern day Alumni Relations series. We have discussed in the part1 (Millennials and their impact) how the world around your alumni is going online. We are going to discuss more on how this affects alumni relations.
If you think that this is a trend that represents only the current generation, you are wrong. The entire world is moving online and we should be ready to ride the wave.
Engagement itself has shifted definitions from bulky books describing stats to interactive videos conveying the same message but more effectively that retains the viewer’s attention. Information spreads to people now at a skyrocketing pace via social media.
However, once they engage via social media, people prefer donating through a secure online portal.
It is clear that social media tools aid in creating the first engagement option but they should be backed by engagement platforms and Giving channels to serve the greater goal.
The key takeaway here is that through social media, people play a huge role in drawing like-minded individuals towards giving to the cause of their choice. But it’s in the hands of an organization to equip these generations of people with the right content to resonate with their cause and the right online platform to contribute to it.
This is a golden chance to make the most of your social presence and hit that home run for future engagement goals!