Welcome back, this is the second part of Modern day Alumni Relations series. We have discussed in the part1(Millennials and their impact) how the world around your alumni is going online. We are going to discuss more on how this affects alumni relations.
And if you think that this is a trend that represents only the current generation, we are wrong. The entire world is moving online and we should be ready to ride the wave.
Engagement itself has shifted definitions from bulky books describing stats to interactive videos conveying the same message but more effectively that retains the viewer’s attention. Information spreads to people now at a skyrocketing pace via social media.