With more than a million non-profits eyeing for the millennials’ support towards meaningful initiatives, it is indeed a challenging time for educational institutions to win the support of their younger alumni.
A recent study shows that 75% of millennials are more likely to donate to a charity before they donate to their Alma mater.
2. Time, Talent and Treasure:
Giving for millennials has a different meaning today. Young alumni want to invest beyond their money and also devote their time and talent to widen their networks.
Having said that, we know how crucial these donations are for educational institutions to adhere to their standards of quality in education. The silver lining is that more than 73% of them are ready to give back to their Alma Mater.
Give them opportunities to give back on their own terms and they are more likely to participate and give back. An alum who has given his or her time or talent in any form is far more likely to give a financial gift in the future than otherwise.
3. Make it personal!
"49% of millennial alumni did not like the way they were asked for money."