If yes, congratulations you are among the 46 % of the schools who have recognized the need for this.
An alum on an average receives 16 e-mails in a year and there has been a 23.4 % increase in opt-outs of the communication.
If you don’t know the specifics of what your alumni want. You can start with some general survey data done in the past by numerous organizations.Here are some of the most common things alumni look forward to from their school/college.
2) CAUSE: Tell them why they should care.
A lot of people make the mistake of rambling on with email content, without mentioning why all of it matters. Be sure to clearly and concisely explain your value. It’s not going to be easy, and will take a lot of iteration, tweaking, testing, and word-smithing before you seem to get it right, but is tremendously powerful when you nail it.
Are you reinforcing your value well enough in a manner that your alumni can relate?
3) CONNECT: Bridge the gap between your content and your cause.
This could be as short as a sentence, but no longer than four sentences.
Since the Avg. time people spend on reading an e-mail is 15-20 seconds, brevity is our best friend here.
At this point, you should have three things in your email: a reason to connect, a transition word or statement and more information on the reason you are emailing them today with your content.
4) CALL: Give a clear Call-To-Action
Don’t forget why you’re there in the first place. Did you just want your alumni to read your email and get back to whatever they were doing?
Prompt your reader to take an action with a Call-To-Action (CTA) at the end of the email.
5) CLOSE: Write the subject now!
It may seem counter-intuitive to do this last, but the subject line is a reflection of the body content of the email, therefore should be written last. If you write the subject line first, you’re biasing the rest of the email and will risk overlooking important and relevant information by trying to conform your content to the subject line.
It could go something like:
Keep your subject line to seven words or fewer.
You can get really creative with the content of the email, but if you use this general outline, you’ll be able to quickly and easily create effective emails that work. You’ll see that most of the templates follow this relative structure.
All of this is surely not a magical formula. They are just pointers to guide you in the right direction. Embrace the process of creating great emails. The best way to keep yourself in the game is by looking at data around what emails are working and what aren’t. This will help you iterate constantly and soon figure out what connects best with your alumni.