We’ve done some of the homework for you and narrowed it down to 3 key practices that can help you manage your younger constituents through Reunions.
Give your constituents a reason to come back.
Not just your alumni – but their parents, family, and friends too.
- Make them a part of the planning process. Reunions are very personal. Your alumni can sense when the event belongs to them, and when it belongs to you.
Social networks like Facebook, LinkedIn, Twitter are a great way to engage when you want to segment further by age, affinity, interests, etc..
Using the right channels help you target the right alumni segment. Tracking e-mails, analyzing reply rates help make better data-driven decisions. But how do you zero-in on a mode of communication with a large constituent base spread over different generations and various preferences?